I'm originally from Rhinebeck, New York. I fell in love with snowboarding in 1995 and soon immersed myself in the culture, blurring the lines between work and play. I worked as a freelance photographer and writer, Associate Editor at Snowboarder Magazine, Women's Team Manager for Burton Snowboards, and Editor in Chief at Snowboard Magazine. Along the way, I collaborated with snowboarders, skateboarders, musicians, photographers, writers, filmmakers, and artists—sharing an ethos of creative synergy that continues to shape my work today.

In 2016, I transitioned into content production, joining Green Chef, which was later acquired by HelloFresh, where I managed studio operations across multiple brands. I later held creative leadership roles at Skratch Labs and served as Lead Line Producer for Global Brand Photo + Video at Specialized Bicycle Components. Most recently, as CMO at Tocabe, I contributed to Indigenous storytelling, led studio food photography, built a robust content library, and co-produced the INDIG YouTube series.

Currently, I work freelance, partnering with Slush Magazine and others on writing, photography, and video projects, and love being able to contribute to the snowboarding community. I also create and manage social media for the ever-so-majestic, Floyd The Lion, whose collaborations include book features, brand partnerships, and movie promotions—he was even a special guest for Cats the Musical on Broadway (in Denver).

I live in the Boulder, Colorado area with my wife, Cami, and our cat, Floyd—the undeniable king of our hearts and home.

Let’s connect—I’d love to hear from you!

Susie Floros